The give-away lexicon
tunes / flips / sets
a setting exists; it is named; its bytes are auditable
removes / deletes
find out if entries or approvals — deleting Run rows is irreversible hygiene; disabling blobs is civilized
optimizes / repairs / boosts
no referent; ask for the inventory of keys before they touch them
guards / watches real-time
If it has a runtime, it has telemetry posture to explain; if not, why is it running
deep-clean / super-clean
superlatives applied to deletion = the thing being cleaned is your caution
Try it on real product pages
Pick any “PC optimizer” page; overlay the table. The gaps — unaddressed keys, undescribed scope — are the evaluation. ProofTune's product pages attempt the same exercise in reverse: every sentence should resolve to a named key, path, or behavior. Every time that fails, it’s a bug in the copy, not style.
ProofTune ProjectEngineering notes — every claim here names the bytes a real tool touches. Verify first, install second.